Brandon Larsen: FINRA Suspends Fired Thrivent Advisor

Green Bay, Wisconsin financial advisor Brandon Larsen (CRD# 6192239) was recently sanctioned and suspended in connection with alleged rule violations. Financial Industry Regulatory Authority records show that he is registered as a broker and an investment advisor with Equity Services, having previously been registered with Thrivent Investment Management.

A Letter of Acceptance, Waiver, and Consent (No. 2024081055001) describes FINRA’s disciplinary action against Mr. Larsen. Filed in August 2025, it describes allegations that he exercised discretion in the 14 brokerage accounts, effecting 165 trades, without the customers’ written authorization to exercise discretion or his member firm’s acceptance of the accounts as discretionary. “Throughout this period,” the Letter states, “Thriven prohibited the exercise of discretion except in certain accounts not at issue here.” Finding that his conduct violated FINRA rules, the regulator suspended him for one month and ordered him to pay a fine of $5,000.

Mr. Larsen’s BrokerCheck report discloses his termination from Thrivent Investment Management. Filed in 2024, it states that the firm fired him in connection with allegations that he “violated Firm policies regarding unauthorized and discretionary trading, conducting electronic communications outside of approved channels, and failure to disclose an outside business activity.”

Lakeshore Financial Group, which offers securities and advisory services through Equity Services, includes a profile of Mr. Larsen on its website that describes his background and experience. AS it explains, he was a top producer at his former member firm and is a “team-oriented individual” dedicated to creating relationships with his clients. “His areas of expertise focus on life insurance positioning, tax planning strategies, estate strategies, and retirement planning,” it states.

According to the Financial Industry Regulatory Authority, Brandon Larsen holds 11 years of securities industry experience. Based in Green Bay, Wisconsin, he has been registered as a broker and an investment advisor with Equity Services since 2024. He was previously registered with Thrivent Investment Management from 2013 until 2024. His credentials include the passage of three securities industry qualifying exams: the Uniform Securities Agent State Law Examination, or Series 63; the Securities Industry Essentials Examination, or SIE; and the Investment Company Products/Variable Contracts Representative Examination, or Series 6. He is licensed in Michigan, Ohio, Utah, and Wisconsin. (Information current as of August 13, 2025.)

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