Cary Urich: $5 Million ETF Complaint Against United Planners Advisor

Greenville, South Carolina financial advisor Cary Urich (CRD# 2132001) recently received an investor complaint alleging his conduct resulted in as much as $5 million in damages. Financial Industry Regulatory Authority records show that he is a broker and an investment advisor with United Planners’ Financial Services of America, doing business as Streamline Asset Management.

Mr. Urich’s BrokerCheck report discloses one investor complaint. Filed in July 2022, it alleges that he violated common law, made material misrepresentations and omissions, misrepresented material facts, engaged in “wrongful acts and self-dealing,” breached his fiduciary duty, violated FINRA rules, and recommended unsuitable investments involving inverse and leveraged exchange-traded funds. The pending complaint alleges damages of $1 million to $5 million.

A second disclosure on Mr. Urich’s BrokerCheck report discloses his 2010 termination from Raymond James Financial Services. According to the disclosure, the firm fired him in relation to allegations of “misrepresentation regarding material facts regarding termination from prior firm.” A third disclosure on his BrokerCheck report concerns his 2010 departure from JJB Hilliard WL Lyons, stating that he was “permitted to resign” from the firm in relation to allegations he “accepted a gift from a client without following firm procedures for approval.” The disclosure notes that he “returned the gift to the client’s estate.”

According to the Financial Industry Regulatory Authority, Cary Urich holds 31 years of securities industry experience. Based in Greenville, South Carolina, he has been a broker and an investment advisor with United Planners’ Financial Services of America since 2017, doing business as Streamline Asset Management. He is also registered with the firm’s office in Bluffton, South Carolina. His past registrations include H. Beck, Raymond James Financial Services, JJB Hilliard WL Lyons, Quick & Reilly, and Merrill Lynch. His credentials include the passage of seven securities industry qualifying exams: the General Securities Sales Supervisor Examination (Options Module & General Module), or Series 8; the Registered Options Principal Examination, or Series 4; the General Securities Representative Examination, or Series 7; the Futures Managed Funds Examination, or Series 31; the Securities Industry Essentials Examination, or SIE; the Uniform Securities Agent State Law Examination, or Series 63; and the Uniform Investment Adviser Law Examination, or Series 65. He is licensed in Alabama, Arkansas, California, Connecticut, Florida, Georgia, Illinois, Maryland, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, and Washington. (Information current as of August 17, 2022.)

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