Dennis Herrera: FINRA Suspends NuDay Capital Advisor

Former Miami financial advisor Dennis Herrera (CRD# 4618370) was recently sanctioned and suspended in connection with alleged rule violations. Financial Industry Regulatory Authority records show that he was most recently registered as a broker with Aegis Capital, doing business as NuDay Capital.

A Letter of Acceptance, Waiver, and Consent (No. 2022073724201) describes FINRA’s disciplinary action against Mr. Herrera. Filed in August 2025, it describes allegations that he recommended a series of excessive, unsuitable trades to two customers that were not in their best interests. The customers in question were both retail customers. One was a 68-year-old plumber at the time he opened an account with Aegis; Mr. Herrera’s trading in his account allegedly “generated $123,557 in commissions and caused $270,219 in realized losses.” The other customer, meanwhile, was a 56-year-old oil and gas consultant when he opened his account; Mr. Herrera’s trading in his account allegedly “generated $34,943 in commissions and caused $88,760 in realized losses.” FINRA concluded that his trading in these accounts was excessive and unsuitable, finding that he violated Regulation Best Interest and FINRA Rules 2111 and 2010. As a result, it ordered him to pay a fine of $5,000 as well as interest of $158,500. It also suspended him for a period of six months.

A press release published in August 2024 describes Mr. Herrera’s experience and services as the founder of NuDay Capital. As it explains, he founded the firm with a vision to provide “exceptional” services. “The company leverages cutting-edge technologies and comprehensive research to find opportunities that align with the company’s DNA,” it states. “At NuDay Capital, Dennis Herrera has fostered a culture of innovation and excellence.”

According to the Financial Industry Regulatory Authority, Dennis Herrera holds 20 years of securities industry experience. Most recently based in Miami, Florida, he was registered as a broker with Aegis Capital from 2016 until 2023, doing business as NuDay Capital. His registration history includes Laidlaw & Company, Blackbook Capital, Charles Vista, John Thomas Financial, Mercer Capital, Hunter Scott Financial, Park Capital Securities, and JP Turner & Company. His credentials include the passage of three securities industry qualifying exams: the Uniform Securities Agent State Law Examination, or Series 63; the Securities Industry Essentials Examination, or SIE; and the General Securities Representative Examination, or Series 7. He is not currently registered with any state or firm. (Information current as of August 21, 2025.)

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