Jeffrey Noard: $100K Complaint Against Ex-Cabot Lodge Advisor

Menomonee Falls, Wisconsin financial advisor Jeffrey Noard (CRD# 1983392) allegedly recommended high-risk, illiquid investments, according to a recent investor complaint. Financial Industry Regulatory Authority records show that he is a broker and an investment advisor with Emerson Equity, doing business as Premier Legacy Wealth Management.

Mr. Noard’s BrokerCheck report discloses one investor complaint. Filed in February 2022, it alleges that Cabot Lodge Securities “and its agents” recommended “illiquid, high commission, high risk investments” in unsuitable products, including stocks, real estate securities, and direct investments. The pending complaint alleges damages of at least $100,000.

A 2014 disclosure on Mr. Noard’s BrokerCheck report concerns a FINRA complaint against him. The regulator alleged that he unsuitably recommended an elderly customer invest 50% of their liquid net worth in a renewable secured debenture. According to FINRA, the debentures in question were “illiquid, speculative investments that involve a high degree of risk—including the risk of losing the entire investment.” FINRA found that Mr. Noard lacked a reasonable basis to believe the investment was suitable for the customer, suspending him for ten business days and ordering him to pay a fine of $2,500.

According to the Financial Industry Regulatory Authority, Jeffrey Noard holds 32 years of securities industry experience. Based in Menomonee Falls, Wisconsin, he has been a broker and an investment advisor with Emerson Equity since 2020, doing business as Premier Legacy Wealth Management. His past registrations include Cabot Lodge Securities, Allied Beacon Partners, American Beacon Partners, Wells Fargo Advisors, Morgan Stanley & Company, Morgan Stanley DW, Stifel Nicolaus & Company, Dain Rauscher, Everen Securities, and Blunt Ellis & Loewi. His credentials include the passage of five securities industry qualifying examinations: the General Securities Representative Examination, or Series 7; the Futures Managed Funds Examination, or Series 31; the Securities Industry Essentials Examination, or SIE; the Uniform Securities Agent State Law Examination, or Series 63; and the Uniform Combined State Law Examination, or Series 66. He is licensed in Arizona, Florida, Michigan, Ohio, South Carolina, Texas, and Wisconsin. (Information current as of August 17, 2022.)

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