Lora Hoff: Wealth Partners Advisor Landed $150K Complaint

A recent, denied investor complaint against Dallas, Texas financial advisor Lora Hoff (CRD# 3175071) alleges that her advice resulted in losses. Financial Industry Regulatory Authority records show that she is registered as a broker with Purshe Kaplan Sterling and an investment advisor with Concurrent Investment Advisors, doing business as Wealth Partners Alliance.

Ms. Hoff’s BrokerCheck report discloses one investor complaint. Filed in January 2025, it alleged that as a representative of Investment Planners, she recommended an oil and gas investment that did not meet the customer’s financial goals. The complaint alleged damages of $150,000 and was denied by the firm.

Wealth Partners Alliance’ website includes a profile of Ms. Hoff that describes her background in the financial services industry. “She first entered the financial world in 1996 to become a trust account specialist,” it explains. “She worked for two North American banking giants, managing the investment allocation and administration of retirement plans and trusts established by multimillion-dollar corporations and wealthy families.”

Elsewhere, the firm describes its mission and services. “Our singular objective is to provide the technology, resources, and strategic partnerships to empower our advisors to deliver exceptional service,” it states. “Working under Concurrent Advisors RIA, this allows us to be one of the top wealth management firms committed to helping clients pursue the financial outcomes they desire.”

According to the Financial Industry Regulatory Authority, Lora Hoff holds 25 years of securities industry experience. Based in Dallas, Texas, she has been registered as a broker with Purshe Kaplan Sterling and an investment advisor with Concurrent Investment Advisors since 2024, doing business as Wealth Partners Alliance. Her past registrations include Investment Planners, MML Investors Services, Lincoln Financial Advisors corporation, the Lincoln National Life Insurance Company, and Princor Financial Services. Her credentials include the passage of three securities industry qualifying exams: the Securities Industry Essentials Examination, or SIE; the General Securities Representative Examination, or Series 7; and the Uniform Securities Agent State Law Examination, or Series 63. She is licensed in Colorado, Minnesota, Missouri, Oklahoma, Texas, and Washington. (Information current as of February 8, 2025.)

Carlson Law represents investors throughout the United States in claims against financial advisors and investment firms. If you or a loved one have suffered investment losses, please call us at 888-976-6111 or complete our contact form for a free and confidential consultation.