Mitchell Rock: $2mm Complaint Against Rock Financial Advisor

A recent investor complaint against New York City financial advisor Mitchell Rock (CRD# 1451592) alleges that his conduct resulted in seven-figure damages. Financial Industry Regulatory Authority records show that he is registered as a broker and an investment advisor with Ameriprise Financial Services, whose website describes him as a member of the Rock Financial Strategies Group.

Mr. Rock’s BrokerCheck report discloses multiple investor complaints. The most recent, filed in October 2024, alleges that as a representative of Ameriprise Financial Services, he participated in a private securities transaction involving the sale of Facebook shares without providing notice to his firm. The pending complaint alleges damages of $2 million.

An earlier investor complaint, filed in 2012, alleged that as a UBS Financial Services representative, he recommended unsuitable investments and made omissions in connection with the sale of structured products. In 2014 the complaint reached a settlement of $61,000.

A third investor complaint, filed in 2008, alleged that he sold unsuitable equities and made material misrepresentations. In 2010 the complaint reached a settlement of $150,000.

A fourth investor complaint, filed in 2008, alleged that as a UBS Financial Services representative, he unsuitably sold an investment in auction rate securities. The complaint reached a settlement in which the firm agreed to repurchase the securities at par value, for $225,000.

Ameriprise Financial Services’ website includes a page describing Mr. Rock’s practice, the Rock Strategies Group. “Our mission is clear – to help preserve assets which in many cases have been created over a lifetime of hard work,” it explains. “Our team strives to provide a suite of services ranging from wealth management and investment planning strategies to providing clients with access to lending and banking services.”

According to the Financial Industry Regulatory Authority, Mitchell Rock holds 38 years of securities industry experience. Based in New York City, he has been registered as a broker and an investment advisor with Ameriprise Financial Services since 2020. His registration history includes Wells Fargo Clearing Services, Morgan Stanley, UBS Financial Services, CIBC World Markets, Merrill Lynch, Dubin & Swieca Securities, Lehman Brothers, and EF Hutton & Company. He holds 20 state licenses. (Information current as of December 1, 2024.)

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