Steve White: Rockefeller, Ex-UBS Advisor Faces Complaint

Los Angeles, California financial advisor Steve White (CRD# 3052632) allegedly recommended unsuitable investments, according to a recent investor complaint. Financial Industry Regulatory Authority records show that he is registered as a broker with Rockefeller Financial and an investment advisor with Rockefeller Capital Management, having previously been registered with UBS Financial Services.

Mr. White’s BrokerCheck report discloses one investor complaint. Filed in December 2025, it alleges that as a representative of UBS Financial Services, he failed to act in the customer’s best interest, recommended unsuitable investments, made misrepresentations of material facts, and failed to disclose outside business activities in accordance with FINRA rules. The pending complaint alleges unspecified damages of at least $5,000.

Investors should know that FINRA Rule 3270 forbids brokers like Mr. White from engaging in unapproved outside business activities. “No registered person may be an employee, independent contractor, sole proprietor, officer, director or partner of another person, or be compensated, or have the reasonable expectation of compensation, from any other person as a result of any business activity outside the scope of the relationship with his or her member firm,” the rule explains, “unless he or she has provided prior written notice to the member, in such form as specified by the member.” If brokers violate this FINRA rule, their firms may undertake disciplinary action against them, and/or their customers may pursue claims against them.

Securities industry rules and standard also prohibit brokers like Mr. White from misrepresenting material facts concerning the investments they recommend. The most pertinent regulation regarding misrepresentation may be FINRA Rule 2020, which stipulates that brokers may not “effect any transaction in, or induce the purchase or sale of, any security by means of any manipulative, deceptive or other fraudulent device or contrivance.” Brokers who misrepresent investments may be liable in the event of losses.

According to the Financial Industry Regulatory Authority, Steve White holds 27 years of securities industry experience. Based in Los Angeles, California, he has been registered as a broker with Rockefeller Financial and an investment advisor with Rockefeller Capital Management since 2021. His past registrations include US Financial Services, Lehman Brothers, Deutsche Bank Securities, DB Alex Brown, and Merrill Lynch. His credentials include the passage of three securities industry qualifying exams: the Securities Industry Essentials Examination, or SIE; the Uniform Combined State Law Examination, or Series 66; and the General Securities Representative Examination, or Series 7. He holds 27 state licenses. (Information current as of January 17, 2026.)

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