TJ Kroehle: Suitability Complaint Against Ex-Kestra Advisor

Addison, Texas financial advisor TJ Kroehle (CRD# 4388363) recently received an investor complaint alleging that his advice resulted in damages. Financial Industry Regulatory Authority records show that he is registered as a broker and an investment advisor with Osaic Wealth, doing business as Income By Design.

Mr. Kroehle’s BrokerCheck report discloses one investor complaint. Filed in March 2026, it alleges that as a representative of Kestra Investment Services, he recommended unsuitable alternative investments. The pending complaint alleges unspecified damages of at least $5,000.

Securities industry rules and standards prohibit brokers from making investment recommendations that are considered unsuitable for an investor. Unsuitable investments and strategies are understood as those not based in a “firm understanding of both the product and the customer,” as described by FINRA Rule 2111. This rule stipulates that brokers must conduct “reasonable diligence” to ascertain whether investments are suitable for a customer’s background and objectives. They must ensure that the recommendation is suitable for some investors; that it is suitable for the individual customer to which they are making it; and that, if they are recommending a series of transactions to a customer over whose account they have actual or de facto control, the transactions are suitable when taken together as well as when viewed in isolation. Brokers who make unsuitable investment recommendations may be liable to their clients in the event of losses.

According to the Financial Industry Regulatory Authority, TJ Kroehle holds 24 years of securities industry experience. Based in Addison, Texas, he has been registered as a broker and an investment advisor with Osaic Wealth since 2024, doing business as Income By Design. His registration history includes Securities America, Kestra Investment Services, NFP Advisor Services, Securities America, and Veravest Investments. His credentials include the passage of three securities industry qualifying exams: the Securities Industry Essentials Examination, or SIE; the Uniform Combined State Law Examination, or Series 66; and the General Securities Representative Examination, or Series 7. He holds 24 state licenses. (Information current as of May 20, 2026.)

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