Ford Keeler: $210K Complaint Against Western Financial Advisor

Grand Junction, Colorado financial advisor Ford Keeler (CRD# 1696709) recently received an investor complaint alleging that his conduct resulted in six-figure damages. Financial Industry Regulatory Authority records show that he is registered as a broker and an investment advisor with LPL Financial, doing business as Western Financial Advisors.

Mr. Keeler’s BrokerCheck report discloses two investor complaints. The most recent, filed in June 2025, alleges that as a representative of Financial West Group, he recommended unsuitable investments in GWG L Bonds and Griffin Capital Net Lease REIT. The pending complaint alleges damages of $210,000.

In a statement included with the complaint’s disclosure, Mr. Keeler defended himself against the allegations, describing them as meritless. “I implemented a strategy designed to comply with the instructions of the clients and their investment objectives,” he wrote. “As I do with all clients, I provided tailored advice and observed all rules, regulations and instructions. I am confident that the Respondent will prevail when the evidence is presented to an arbitration panel.”

An earlier investor complaint, filed in 2003, alleged that as a Wells Fargo Investments representative, he lied about a mutual fund investment “to include surrender charges.” The complaint reached a settlement of $5,000.

According to the Financial Industry Regulatory Authority, Ford Keeler holds 38 years of securities industry experience. Based in Grand Junction, Colorado, he has been registered as a broker and an investment advisor with LPL Financial since June 2025, doing business as Western Financial Advisors. His past registrations include Western International Securities, Financial West Group, Bancwest Investment Services, Primevest Financial Services, Wells Fargo, FBS Investment Services, and Pruco Securities Corporation. His credentials include the passage of six securities industry qualifying exams: the Uniform Investment Adviser Law Examination, or Series 65; the Uniform Securities Agent State Law Examination, or Series 63; the Securities Industry Essentials Examination, or SIE; the General Securities Representative Examination, or Series 7; the Investment Company Products/Variable Contracts Representative Examination, or Series 6; and the General Securities Principal Examination, or Series 24. He holds 38 state licenses. (Information current as of August 31, 2025.)

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