Joy Simar: $203K Complaint Against LPL/Pruco Advisor

McKinney, Texas financial advisor Joy Simar (CRD# 6147731) recently received an investor complaint alleging that her conduct resulted in six-figure damages. Financial Industry Regulatory Authority records show that she is registered as a broker and an investment advisor with LPL, which recently launched a strategic partnership with Prudential.

Ms. Simar’s BrokerCheck report discloses one investor complaint. Filed in November 2024, it alleges that as a representative of Pruco Securities, she improperly handled the customer’s account. The pending complaint alleges damages of $203,902.

In the “About” section of her LinkedIn profile, Ms. Simar describes her services and approach to working with her clients. “The process I follow utilizes an integrated approach, helping my clients become more aware of their personal finances, future needs and how one financial decision impacts another,” she explains. “I work closely with my clients to help them understand the results of their written plan which includes non product specific strategies to help them achieve their goals. The plan can then be implemented with me, other professionals, or a combination of both.” As the profile goes on to list, her services include retirement planning, education planning, risk management, and insurance.

According to the Financial Industry Regulatory Authority, Joy Simar holds 11 years of securities industry experience. Based in McKinney, Texas, she has been registered as a broker and an investment advisor with LPL since November 2024. Her past registrations include Prudential Financial Planning Services (McKinney, Texas; 2020-2024), Pruco Securities (McKinney, Texas; 2018-2024), MML Investors Services (Dallas, Texas; 2017-2018), and NYLife Securities (Frisco, Texas; 2013-2017). Her credentials include the passage of four securities industry qualifying exams: the Securities Industry Essentials Examination, or SIE; the Uniform Investment Adviser Law Examination, or Series 65; the Uniform Securities Agent State Law Examination, or Series 63; and the Investment Company Products/Variable Contracts Representative Examination, or Series 6. She is licensed in California, Colorado, Illinois, Iowa, Mississippi, New Jersey, Ohio, Oklahoma, and Texas. (Information current as of December 9, 2024.)

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