Sterling Louviere: Cabin Advisor Faces $1.2mm Complaint

A recent investor complaint against Pasadena, California financial advisor Sterling Louviere (CRD# 2021328) alleges that his conduct resulted in seven-figure damages. Financial Industry Regulatory Authority records show that he is registered as a broker and an investment advisor with Cabin Securities and Cabin Advisors, respectively.

Mr. Louviere’s BrokerCheck report discloses two investor complaints. The most recent, filed in August 2026, alleges that as a representative of Cabin Securities, he made unsuitable recommendations, misrepresented and omitted material facts, breached contract, committed fraud, and breached his fiduciary duty in connection with Regulation D private placement investments. The pending complaint alleges damages of $1,175,546.

In comments included with the pending complaint’s disclosure, Mr. Louviere defends himself against the allegations, disputing the claim that his member firm failed to conduct adequate due diligence and warn the customer of the investments’ risks. “The firm conducted robust due diligence and warned them of the risks,” he wrote further. “The investor worked with a trusted personal licensed tax professional on the features of the investment. The representative did not play a role in the management of the investment. The investor still owns the interests, and has yet to realize any losses from the outcome of the investment.”

A second investor complaint, filed in November 2012, alleged that as a representative of First Allied Securities, he over-charged commissions on transactions and failed to follow instructions to place stop-loss orders. The complaint reached a settlement of $14,999.

According to the Financial Industry Regulatory Authority, Sterling Louviere holds 35 years of securities industry experience. Based in Pasadena, California, he has been registered as a broker Cabin Securities since 2017 and an investment advisor with Cabin Advisors since 2022. His past registrations include Claraphi Advisory Network, Newbridge Financial Services Group, Newbridge Securities, First Allied Advisory Services, First Allied Securities, FSC Securities, Walnut Street Securities, and New England Securities. His credentials include the passage of six securities industry qualifying exams: the Securities Industry Essentials Examination, or SIE; the Operations Professional Examination, or Series 99TO; the General Securities Representative Examination, or Series 7; the Investment Company Products/Variable Contracts Representative Examination, or Series 6; the Uniform Investment Adviser Law Examination, or Series 65; and the Uniform Securities Agent State Law Examination, or Series 63. He holds 19 state licenses. (Information current as of September 26, 2026.)

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