Juan Rascon: $1mm-$5mm Complaint Against Cetera Advisor

Houston, Texas financial advisor Juan Rascon (CRD# 5631144) allegedly recommended unsuitable investments, according to a recent, denied investor complaint. Financial Industry Regulatory Authority records show that he is registered as a broker and an investment advisor with Cetera Investment Services.

Mr. Rascon’s BrokerCheck report discloses multiple investor complaints. The most recent, filed in September 2024, alleged that as a representative of Cetera Investment Services, he recommended unsuitable investments and misled the customer. The complaint alleged unspecified damages and was denied by the firm.

An earlier investor complaint, filed in 2023, alleges breach of fiduciary duty and unsuitable investment recommendations in connection with a line of credit. The pending complaint alleges damages between $1 million and $5 million.

A third investor complaint, filed in 2014, alleged that as a representative of BBVA Securities, he failed to adequately disclose the terms of certificate of deposit products. The complaint reached a settlement of $3,358.70.

Cetera Investment Services’ website includes a page describing Mr. Rascon’s practice at the firm. “After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives,” it explains. “Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world.”

According to the Financial Industry Regulatory Authority, Juan Rascon holds 15 years of securities industry experience. Based in Houston, Texas, he has been registered as a broker and an investment advisor with Cetera Investment Services since 2019. His past registrations include BBVA Securities, BBVA Compass Investment Solutions, JP Morgan Securities, Chase Investment Services, and Edward Jones. His credentials include the passage of three securities industry qualifying exams: the General Securities Representative Examination, or Series 7; the Securities Industry Essentials Examination, or SIE; and the Uniform Combined State Law Examination, or Series 66. He is licensed in Arizona, Arkansas, California, Colorado, Connecticut, the District of Columbia, Florida, New Mexico, and Texas. (Information current as of September 15, 2024.)

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